Objective Accurately measure and optimize the customer journey across channels to help drive as many monthly and annual online subscriptions as possible, while meeting cost per acquisition (CPA) goals. Solution Utilize the Kenshoo pixel and U-shaped attribution model across social, search and display to attribute conversions fairly across the conversion path, from first click to eventual purchase to determine the actual value of each channel. Use Kenshoo Social Personas to determine which ad types work with what audience, to make sure that the right audience gets the right ad at the right time. Results On social, generated a 123% year-over-year (YoY) increase in conversions and an 86% increase in Facebook followers. On search, generated a 523% YoY increase in conversions and a 57% YoY decrease in CPA.