- Drive app downloads for a successful app-based game educating IT professionals on the benefits of the cloud.
- Launch an app download campaign that used in-app interest targeting as well as Search Ads on Google Play, both run through the Kenshoo search platform.
- Track conversions and optimize by identifying the ad types, sizes, and interest targets that perform best.
- Scale program across 10 countries and 6 languages.
- Reduced cost per download (CPD) to 13% of the initial cost.