Objective Leverage and efficiently expand traffic on app install campaigns, while maintaining growth of its traditional PPC program. Solution Team with a third-party SDK to incorporate complete data measurement into Kenshoo to accurately report in-app events. Utilize this data to inform Kenshoo Portfolio Optimiser (KPO) to make mobile bid adjustments based on those in-app events. Results Increased conversions by 20% year-over-year (YoY) and reduced cost per acquisition (CPA) by 32%. Increased mobile conversions by 382% and decreased mobile CPA by 40%.