The 2015 holiday season continued its positive growth and drove increased volume and performance for retailers.
This year, mobile search and mobile Product Listing Ads continued to gain more share and grow in importance across the US. This year, we also took a look at the differences in performance between brand and non-brand keywords and provided insights as it relates to device types and average order value. A look at social performance revealed that new formats such as Dynamic Product Ads helped increase order sizes to drive up ROI and revenue for social advertising.
Download your copy of the 2015 Online Retail Seasonal Report for a complete analysis of the shopping season to understand digital marketing performance across search, social, and mobile, and see how trends are shaping up as we head into 2016.