2014 Infinity Award Entry: Zocalo Group

Challenges

• Implement social advertising program to increase acquisition of new customers and boost sales on the brand’s site, MyCricket.com

Solutions

• Created a plan to execute Facebook test over 14 weeks
• Promoted two distinct offers to specifically targeted audiences and geos
• Connected online & offline audiences through Custom Audiences and Lookalikes
• Used test-and-learn approach to analyze successful combinations of copy, images, audience segments

Results

• 195% increase in Revenue Per Conversion
• 286% increase in Revenue
• 1064% increase in Conversion Rate