Challenges Implement social advertising program to increase acquisition of new customers and boost sales on the brand’s site, MyCricket.com Solutions Created a plan to execute Facebook test over 14 weeks Promoted two distinct offers to specifically targeted audiences and geos Connected online & offline audiences through Custom Audiences and Lookalikes Used test-and-learn approach to analyze successful combinations of copy, images, audience segments Results 195% increase in Revenue Per Conversion 286% increase in Revenue 1064% increase in Conversion Rate