Challenges
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Implement social advertising program to increase acquisition of new customers and boost sales on the brand’s site, MyCricket.com
Solutions
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Created a plan to execute Facebook test over 14 weeks
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Promoted two distinct offers to specifically targeted audiences and geos
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Connected online & offline audiences through Custom Audiences and Lookalikes
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Used test-and-learn approach to analyze successful combinations of copy, images, audience segments
Results
- 195% increase in Revenue Per Conversion
- 286% increase in Revenue
- 1064% increase in Conversion Rate
