Challenges
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Automate routine tasks that will allow time savings across ad scheduling, budget control, bid optimizations, and promotional optimizations
Solutions
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Implemented Kenshoo Portfolio Optimizer (KPO) to automate bidding
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Utilized Halogen Forsee and Halogen Inform to control budgets and automate optimizations on promotional days
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Easily paused or approved ads using Scheduled Actions
Results
- 25% increase in staff productivity
- 10% increase in revenue
