2014 Infinity Award Entry: Restaurant.com

Challenges

• Automate routine tasks that will allow time savings across ad scheduling, budget control, bid optimizations, and promotional optimizations

Solutions

• Implemented Kenshoo Portfolio Optimizer (KPO) to automate bidding
• Utilized Halogen Forsee and Halogen Inform to control budgets and automate optimizations on promotional days
• Easily paused or approved ads using Scheduled Actions

Results

• 25% increase in staff productivity
• 10% increase in revenue