2014 Infinity Award Entry: iProspect and Adidas

Challenges

• Find ways to better automate and optimize program during 2014 World Cup
• Efficiently manage and increase mobile presence for teams and players during actual game times
• Promote key World Cup products such as cleats, balls, and jersey for without detracting from overarching campaigns

Solutions

• Utilized Scheduled Actions & Dimensions to efficiently manage mobile ads
• Optimized Product Listing Ads with tailored bid policies
• Isolated key ad groups for team apparel, cleats and official game balls, the Brazuca, to drive bids for these targeted groups

Results

• 26% increase in PLA revenue
• 48% increase in WoW PLA traffic
• 650 mobile conversions