Challenges
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Find ways to better automate and optimize program during 2014 World Cup
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Efficiently manage and increase mobile presence for teams and players during actual game times
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Promote key World Cup products such as cleats, balls, and jersey for without detracting from overarching campaigns
Solutions
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Utilized Scheduled Actions & Dimensions to efficiently manage mobile ads
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Optimized Product Listing Ads with tailored bid policies
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Isolated key ad groups for team apparel, cleats and official game balls, the Brazuca, to drive bids for these targeted groups
Results
- 26% increase in PLA revenue
- 48% increase in WoW PLA traffic
- 650 mobile conversions
