Challenges Effectively reach highly targeted audiences Efficiently scale Facebook ads across a wide array of product offerings Achieve ambitious ROI goals and better optimize programs based on high-converting products Solutions Leveraged intuitive ad creation tool to set up multiple ad creative and target variations Identified highly relevant audience segments and tailored messaging to these targets Utilized Kenshoo Analysis Grids to easily compare ad performance and optimize campaigns Results Achieved 4,000 post likes Increased product sale by 90x 1,100 units sold