2014 Kenshoo Infinities | eBay Australia

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Challenges

Effectively reach highly targeted audiences
Efficiently scale Facebook ads across a wide array of product offerings
Achieve ambitious ROI goals and better optimize programs based on high-converting products

Solutions

Leveraged intuitive ad creation tool to set up multiple ad creative and target variations
Identified highly relevant audience segments and tailored messaging to these targets
Utilized Kenshoo Analysis Grids to easily compare ad performance and optimize campaigns

Results

2014 Infinity Award Entry: eBay Australia