2013 was another record year for paid search during the peak shopping season (November 1 – December 31, 2013) with year-over-year (YoY) increases in virtually every key performance indicator (KPI).

Consumers actively responded to paid search messaging during this period with a 13% YoY increase in clicks leading to a 4% lift in online retail sales revenue. Of all KPIs, total conversions saw the biggest lift with a 21% YoY increase showing that consumers are quite comfortable transacting online and retailers are effectively merchandising their products.

Download the Kenshoo 2013 Global Online Retail Seasonal Shopping Report: Final Edition to get a full analysis of all the key global SEM metrics for the 2013 shopping season with breakouts for the U.S. and U.K, an in-depth look at mobile ad performance and Google Product Listing Ad performance, and key imperatives for advertisers.