Michelle Urwin, Sr. Marketing Manager @ Kenshoo
When I was told I would be going to dmexco in my first week at Kenshoo I already had my sombrero packed! Sadly, it turns out ‘dmexco’ isn’t the same as ‘Mexico’. It is in fact the ultimate trade show in digital marketing and 50,000+ marketers and agencies from all over the world descend on Cologne for the two-day event.
So here I am…two weeks into my new job and whilst I had originally planned to do a blog after my first 30 days sharing what new insights I had learnt, I realised after two days I probably have enough content to fill three blogs!
Here it goes…my top five takeaways from dmexco 2016:
Consumers are unpredictable and it’s becoming increasingly difficult to gain their attention and loyalty across all the latest digital publications and apps. Marketers have their work cut out to keep up and reduce the growing disconnect between their brand and its consumers. The consumer journey is no longer linear and only those that are sophisticated and agile in their approach will remain strategic, profitable and, most importantly, become more meaningful and relevant to the consumer.
And luckily for marketers, agile marketing solutions like Kenshoo’s Search & Social technology help us do just that – see what our CEO has to say about it in this short video.