Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today announced support for Yahoo! Japan’s new Unified Campaigns, further strengthening its product offering for Japanese search advertisers and agencies.
“Japanese search marketers and consumers have both embraced smartphones, and Kenshoo wants to continue leading the effort to empower digital marketers to not only adopt the channel but to approach it with unique goals and strategies in mind,” said Kotaro Haruta, vice president of sales for Asia Pacific. “Kenshoo fully understands the uniqueness of mobile device search marketing in Japan and the need to optimize PC and smartphone campaigns in the same platform. We have long advised advertisers and agencies to leverage smartphone campaigns, and this enables marketers to drive performance on Yahoo! Japan, using the latest technology, with greater effectiveness.”
Continuing support for search marketers advertising on Yahoo! Japan, Kenshoo will provide advanced functionality for Unified Campaigns through the Kenshoo Search platform, including:
- Bulk changes to smartphone bid adjustments
- Bulk setting of smartphone preferred ads
- Tracking of PC, tablet and smartphone campaign performance at the keyword-level
- Automated optimization of bids and campaign smartphone bid adjustments
- Offline support for Yahoo! Japan Unified Campaigns through Kenshoo Editor
Kenshoo Portfolio Optimizer (KPO) and Kenshoo’s bid policies power automated bid optimization on Yahoo! Japan. This empowers Kenshoo clients with automatic recommendations and Unified Campaign smartphone bid adjustments to improve campaigns based on established marketing goals. KPO compiles historical data and builds hundreds of thousands of statistical models to forecast the impact of each bid change on a search marketer’s entire keyword portfolio. A leading U.S. web publisher saw performance increase by 118 percent with the implementation of KPO. After months of development to accommodate changes introduced by Unified Campaigns, this proven optimization technology will provide Japanese advertisers a competitive advantage as they embrace Yahoo! Japan’s Unified Campaigns.
“Kenshoo remains committed to providing search advertisers best-in-class solutions for local country markets, by working closely with leaders like Yahoo! Japan,” said Haruta. “This strategy ensures that amid rapid industry change, Kenshoo technology will continue evolving to keep clients ahead of the global competition.”
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than $25 billion in annual client sales revenue. The Kenshoo platform delivers Infinite OptimizationTM through closed-loop targeting, universal integration, and dynamic attribution. Kenshoo’s adaptive technology, proven algorithms, and unmatched scale power campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CTRIP, CyberAgent, Expedia, Facebook, Havas Media, Hitwise, iREP, Starcom MediaVest Group, Tesco, Septini and Zuji.Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.
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