by Sivan Metzger, GM Kenshoo Local, Kenshoo Social & VP Corporate Business Development
It’s not often that we get the luxury of stepping back and surveying the entire shopping universe as it now exists, but when we do, two aspects become immediately apparent. First, the sheer diversity of platforms, technologies and tools through which consumers now engage is staggering, as are the opportunities to capitalize on them. Second, by the time we’ve made this observation, it’s already obsolete: new technologies have emerged, and so have new providers and new opportunities.
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