by Jacqueline Renfrow, FeirceRetail

“‘Retail is going mobile,’ said Kenshoo CMO Aaron Goldman. ‘Heck, it’s already gone mobile. By now, every retailer has a mobile strategy but what separates the wheat from the chaff is the ability to connect data across devices to make for a truly seamless customer experience.'”

Read the full article on FierceRetailer.com