by Josh Dreller, Kenshoo

“So, you can understand why I find it amazing that I can look at my calendar right now and see the actual date of this industry’s newest game changer. It was announced last month on the AdWords blog at the bottom of a straightforward post revealing that ad group level bidding would accompany the rollout of enhanced campaigns: ‘We will begin automatically upgrading all AdWords campaigns to enhanced campaigns starting on July 22, 2013.'”

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