A Facebook post is no longer just a post. It has the potential to create customer engagement, get promoted to reach new audiences, or transform into a social ad that drives business. It’s all part of the new content lifecycle.

Join Todd Herrold, Kenshoo Social’s Senior Director of Product Marketing, and Shoutlet CEO, Jason Weaver, for a webinar on Thursday, March 21, at 2 p.m. ET to learn how brands are using new tech and smart data to unlock the tangible value of their posting strategy.

What we’ll cover:

  • The difference between paid, earned and owned media content and how they work together – now and in the future
  • How to take advantage of the new content lifecycle, including optimization tips and best practices for boosting ROI
  • A sneak peak at the Shoutlet-Kenshoo Social Attribution Solution