eMarketer estimates that mobile advertising spend will be double that of desktop by 2017. As consumers adopt a mobile-first mindset, are marketers’ programs ready to adapt to the changing tide? Join Kenshoo as we explore the trends and strategies that can help marketers more effectively optimize mobile advertising across search, social, and display.
Attendees will learn about:
- The importance of optimizing mobile bid adjustments, landing pages, and creative
- Opportunities to leverage apps and track lifetime value
- Ways search intent data can be used across mobile targeting
- Local-mobile tactics and the role that calls play in this evolving landscape