In 2015 we’ll likely see more emphasis on developing highly profitable, high ROI paid media campaigns. How do you validate the investment of “top of funnel activities” for both the benefit of the advertiser and the end customer? Join the experts at Covario and Kenshoo in this webcast discussion of the latest trends in paid media campaigns, the importance of search across the complete customer journey, proper message sequencing, and what we all strive for, the holy grail of attribution.
You will hear Covario client case studies and learn about:
- Recent developments in the paid search engine landscape
- Building a case for awareness campaigns in an ROI world
- How technology both saves time and improves performance when dealing with online customers
- How Covario client’s have found success with a full lifecycle approach