Join us on February 25th at 2pm GMT for a webinar presented by Kenshoo and featuring Forrester – From Insight to Action: Executing Successful Cross-Channel Attribution and Optimisation.
Justin Thorne from Kenshoo and guest Jason McNellis from Forrester Research will discuss the latest thinking on cross-channel attribution and data-driven optimisation.
Webinar attendees will learn:
- Attribution methods and the techniques marketers have adopted
- Obstacles organisations face trying to activate attribution insights
- Opportunities to drive improved performance through data-driven optimisation
- How predictive intelligence is improving search and social attribution, forecasting, and bidding
As a senior analyst with Forrester Research, Jason serves Customer Insight Professionals, helping them leverage customer data to improve marketing and overall business performance. Jason’s research agenda focuses on trends and best practices at the intersection of customer analytics and marketing technology. This includes recommendations on improving analytic performance and measurement and optimising customer interactions through analytics.
With over 20 years of marketing experience, Justin directs Kenshoo’s marketing activity across the EMEA region. Prior to joining Kenshoo, Justin worked as Digital Marketing Director (Global) at SmartFocus (formerly Emailvision), a Francisco Partners’ Company.