Search advertising is the primary marketing channel for Vertbaudet’s online retail business, helping to generate sales for upwards of 5800 items, many of which change every season. In order to retain better control over this strategically important area and to improve performance as activity scaled, the company decided to switch from using an external agency to managing search in-house at the start of 2016.

Learn how Kenshoo helped it to manage the transition – and drive some remarkable results too!