Search Marketing: What UK Marketers Really Think

How important is search marketing to UK brands, and what do marketers believe they’re getting out of paid search? Read the results of our research in: Search Marketing – What UK Marketers Really Think.
Based on a MarketingWeek survey commissioned by Kenshoo, this report includes findings on:

  • Which search engines are most preferred by UK marketers
  • Paid search budgets and effectiveness of SEM towards meeting key business goals
  • Social media properties and how they’re stacking up as key influences in the UK
  • How brands are integrating search marketing into their overall budgets