How important is search marketing to UK brands, and what do marketers believe they’re getting out of paid search? Read the results of our research in: Search Marketing – What UK Marketers Really Think.
Based on a MarketingWeek survey commissioned by Kenshoo, this report includes findings on:
- Which search engines are most preferred by UK marketers
- Paid search budgets and effectiveness of SEM towards meeting key business goals
- Social media properties and how they’re stacking up as key influences in the UK
- How brands are integrating search marketing into their overall budgets