U.K. retailers generated 314 percent more revenue from online search advertising on Christmas Eve and 111 percent more revenue on Christmas Day in 2011 versus 2010

 London (28 December, 2011) –Kenshoo (www.kenshoo.com), a global leader in digital marketing software, today released additional findings of the Kenshoo U.K. Retail Index for online search advertising during the Christmas season. A full report with detailed charts and trend analysis will be released in the new year.

Key findings for 2011 Christmas Eve (24th December):

  • Online retail revenue driven by search advertising increased 314 percent year-over-year (YoY)
  • Online retail search advertising spend decreased 22 percent YoY
  • Online retailers’ return on advertising spend (ROAS) increased 429 percent YoY

Key findings for 2011 Christmas Day (25th December):

  • Online retail revenue driven by search advertising increased 111 percent YoY
  • Online retail search advertising spend increased 11 percent YoY
  • Online retailers’ ROAS increased 90 percent YoY

Key findings for the 2011 Christmas season to date (2nd November through 25th December):

  • Online retail revenue driven by search advertising increased 61 percent YoY for the 54 days leading up to and including Christmas
  • Online retail search advertising spend increased 1 percent YoY for the 54 days leading up to and including Christmas
  • Online retailers’ ROAS increased 60 percent YoY

“Last minute shopping had new meaning in the U.K. this year as consumers turned to the Web on Christmas Eve and Christmas Day,” said Aaron Goldman, chief marketing officer at Kenshoo. “With stores always open online, people continued searching for deals and, thanks to savvier search marketing efforts, retailers were successful in capturing the increased demand.”

 

The data above is based on the Kenshoo U.K. Retail Index, a cross-section of Kenshoo retail advertisers covering verticals like apparel, electronics, entertainment, home improvement, gifts, luxury goods, and toys. The research covers paid search advertising in the U.K. across channels like Google, Yahoo, and Bing. The trends were culled from an aggregation of nearly 2 billion total search advertising impressions, well over 40 million clicks and nearly 2 million online sales transactions.

About Kenshoo

Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $15 billion in annual customer sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. Kenshoo powers 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 9 of the top 10 ad agency networks, and 23 of the Fortune 50 companies. With campaigns running in more than 100 countries, Kenshoo customers include Annalect, Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.

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