by Shubhi Tandon, Digital Market Asia

“Creative use of banner ads is another factor that has kept this component of digital advertising alive. Doug Chavez, Global Head of Marketing Research and Content, Kenshoo, explained, ‘The evolution of how advertisers can use display banners is a key to why display continues to be relevant. We’ve gone from static images, animated gifs, rich media and using XML feeds to create dynamic and engaging content. And with advertisers layering on search, social and bespoke data, display ads are anything but static.””

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