by AdNews

“It’s all about mobile and one of the Twitter Ads API partners, Kenshoo Social, reckons the ad dollars are there to justify the prices.

The firm said some 500 million tweets are posted every day, average weekly engagement time of the 230 million users was 4 hours and 12 minutes and that mobile users were much more likely to retweet posts (66% more likely) and click through to content (44% more likely).”

Read the full article on AdNews.com.