by Mike Daly, Abotas

“Amazing news for a channel that was still considered emerging media not too long ago. We’ve passed some major milestones such as the billionth active user on Facebook, more than half of Americans with high speed internet service/web-enabled smart phones, and more than seventy-two hours of video uploaded to YouTube every minute. With digital now comprising 20-30 percent of daily time spent with media, this emerging channel has come into its own. There’s less focus now on the differences between online and offline and more importance being placed how both can be used together to engage with customers wherever they are. We certainly see this trend at Kenshoo where search and social are working together to not just efficiently drive sales, but also build relationships and brands at scale. $36.6B and counting!”

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