by John Glenday, The Drum
“Aaron Goldman, CMO of Kenshoo , said: ‘Through the first three quarters of 2012, we’ve seen strong growth in paid search budgets as advertisers continue to generate exceptional results from this intent-driven marketing channel.
Marketers should closely examine our data as well as their own campaign benchmarks to find the best performing areas and those ripe for expansion to meet their goals. This report identifies a number of specific opportunities, including increasing investment with the Yahoo! Bing Network, ramping up Product Listing Ads for Google Shopping, and creating mobile campaigns with unique targeting for different devices.”
Read the full article on TheDrum.com