by Jessica Davies, The Drum

“Smartphone and tablet devices account for 20.3 per cent of Facebook ad spend despite being priced higher than desktop ads, according to a Kenshoo Social study.

The report, which tracked two million Facebook ad clicks and conversions delivered in November and December 2012 across multiple verticals on its global ad platform, has revealed the majority (97 per cent) of mobile ads placed with Apple are for tablets, with Android tablets taking three per cent.”

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