Note: This post is part of a 3-week blog series exploring the roots of Infinite OptimizationTM. To stay in the loop as each new post is published, please subscribe via email using the box on your right.

Infinite Optimization is not just a tagline.

It’s not a new buzzword we’re hoping catches on.

It’s a promise.

To our clients. And to ourselves.

Our job is never done. The results can always improve. We can and must do better. All the time.

To infinity. And beyond!

In this series, we’ve been exploring how Infinite Optimization came to be.

In part 1, we covered the vision.

In part 2 (a, b, c, and d), we outlined the construct.

In part 3 (a, b, c, d, and e), we rendered the visual.

Today, we’ll deliver the promise.

Kenshoo’s mission is to empower every marketer in the world with technology to build brands and generate demand across all media.

To achieve this, we need to continually find ways to capitalize on emerging market trends and create new technology solutions.

To do this, we need Infinite Innovation.

Kenshoo has a long history of first-to-market innovation and, with our roots in the Israeli hi-tech community, we have a strong heritage and culture of innovation.

Bottom line, innovation is not just one of our core values… it’s our core DNA.

Stay tuned for tomorrow’s post where I share more about how Infinite Innovation is powering our Infinite Optimization.