by Todd Herrold, Kenshoo Social
“It’s that time of year again. The holiday retail season will soon be in full swing. Search advertisers have grown accustomed to the Q4 retail advertising push and are already ramping up their SEM and Product Listing Ad (PLA) campaigns. But for the Facebook marketer, effectively running product-level advertising can be a significant challenge.”
Read the full article on FBPPC.com.