by Jessica Davies, The Drum

“UK paid-search cost-per-clicks (CPCs) outstripped those in the US for the first time in the final quarter of 2012, according to research from Kenshoo exclusive to The Drum.

The report, conducted during the fourth quarter of 2012, spanned the Kenshoo platform comprising over 100 advertisers and totalling £1 billion’s worth of paid search spend globally.”

Read the full article on TheDrum.com.