by Kelly Wrather, Kenshoo

“Social media is quickly evolving ecosystem, and throughout the year, most community managers are just looking to keep pace with a steady flow of posts, tweets, pins, pics, and videos. But, too often, we focus on the message and not necessarily the routine maintenance – it’s like filling a car up with gas but never getting the oil changed or the tires rotated.”

Read the full article on SearchEngineWatch.com