London (14 July, 2011) – Kenshoo (www.kenshoo.com), a global leader in digital marketing software, today announced that Tesco, the UK’s largest retailer and one of the world’s leading international retailers, has gained significant workflow efficiencies using the Kenshoo platform. Specifically, Tesco has achieved a time savings of 40 percent through the Kenshoo Editor, a first-of-its-kind tool that simplifies some of the most labour-intensive aspects of search engine marketing (SEM) campaign management.

“We chose Kenshoo to power our SEM because of its proven track record for delivering sales revenue through advanced automation and intelligent algorithms,” said, Tom Daniell, Head of Online Marketing at Tesco. “We’re counting on Kenshoo to continue delivering new solutions like the Kenshoo Editor to keep us ahead of the curve.”

Tesco’s digital marketing strategy encompasses a wide range of retail promotions and e-commerce initiatives. Using Kenshoo’s flexible dimensions feature, Tesco associates SEM elements such as ad groups, keywords, and copy with specific brands or products to more quickly measure performance and identify areas of opportunity. Through Kenshoo RealTime Campaigns, Tesco can sync SEM campaigns with actual inventory availability and dynamic merchandising, making ad placements more relevant and effective.

The Kenshoo Editor brings the sophistication of Kenshoo’s global enterprise technology platform to the desktop. This has helped Tesco create new campaigns and optimise multiple channels in minutes. With drag-and-drop and copy-paste functionality, the Kenshoo Editor makes it quick and easy to implement bulk changes across large, complex accounts.

“The Kenshoo Editor has made a big impact for our SEM teams, saving us an enormous amount of time, especially with bulk editing and copying elements,” said Paul Wilkins, Marketing Manager at Tesco. “The hours we save each day using Kenshoo Editor translate to more time spent on developing strategy and planning new tests.”

“Tesco has a very sophisticated business operation and is quite advanced when it comes to digital marketing, which makes them a great partner for Kenshoo,” said Chris Ward, European Managing Director at Kenshoo. “Kenshoo is the leading SEM software solution for companies with massive programs in need of scale and early adopters like Tesco will benefit from our fast pace of development and innovation.”