by Josh Constine, TechCrunch

“Another campaign from social ads giant Kenshoo saw View Tags reveal that 34.6% of conversions were coming from impressions where users didn’t click. Impression-only conversions generated over $31,00, or 29% of the campaign’s total revenue. Kenshoo’s senior director of product marketing Todd Herrold tells me that ‘Marketers are beginning to understand how Facebook ads generate brand and product awareness and influence purchase decisions, and many are increasing Facebook ad budgets as a result.’”

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