by Lenna Rao

And today, eBay is revealing a partnership with Sequoia-backed Kenshoo – the Sequoia backed digital marketing software company. Kenshoo will be supplying its online marketing software platform developers to help drive consumer awareness of their storefront, whether it’s mobile, online or in-store. For example, Kenshoo can extract the inventories of merchants, and help with SEO as well as create meaningful leads. Currently, Walmart, Target, Sears, Leows, Zappos, and Amazon use Kenshoo’s platform.

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