by Tiffany Miller, Kenshoo

“Nearly one out of every three (31%) of the 200 survey respondents identified as “SMB agency,” representing the largest segment in the study. Of these agencies, more than half (51%) ranked “reducing churn rate” among their top business priorities. In addition, 75% of the survey respondents either agreed or strongly agreed that their campaign management technology has enabled their organization to significantly reduce customer churn.”

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