by Myriah Towner, Street Fight Mag

“‘Beyond being a strong channel to drive brand affinity and local foot traffic, Facebook can boost the performance of your search engine marketing,’ Aaron Goldman, CMO at Kenshoo told Street Fight. ‘Engaging with fans and prospective customers on Facebook helps build awareness and engagement that manifests itself in search engine recognition and conversion. In other words, people remember you and are more likely to click on your search listing.'”

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