“The findings from the Kenshoo Search Advertising Trends Q1 2013 report also indicate that increasing demand for both tablet and phone advertising has driven up cost-per-click (CPC) to £0.20 on phones and £0.30 for tablets (which is now equal to computers).

While UK advertisers’ share of total paid search spend on computers (72.3%) and tablets (16.7%) is closely aligned with the share of clicks they generate, phones lag behind with 11.5% of total clicks, yet only 7.8% of the total spend.”

Read the full article on Mediaweek.co.uk