Hartman to guide Kenshoo’s global marketing efforts and growth from U.S. headquarters
San Francisco (June 11, 2015) –Kenshoo (www.Kenshoo.com), the global leader in agile marketing solutions, today announced the appointment of Steven Hartman as vice president, marketing. In his new role, Hartman will lean on his more than 20 years of product and brand marketing experience in digital media to lead Kenshoo’s global marketing team and efforts.
Prior to joining Kenshoo, Hartman served as vice president, marketing for VigLink; vice president, product marketing for Acxiom; vice president, marketing for Rubicon Project; and senior director, product management and product marketing for Yahoo.
“Two factors stood out among the many reasons I chose to join Kenshoo: the people and the impressive portfolio of loyal customers. Kenshoo’s cultural values of innovation, passion and humility stood out to me immediately as I met the team. Their tireless pursuit to improve an already impressive platform and the level of commitment for customer success, cemented my decision to be part of telling the Kenshoo agile marketing story to the world,” said Hartman. “The result of those values are very apparent with a business that now manages over $5B in advertising spend across a customer base that includes half of the Fortune 50 and all 10 top global ad agency networks.”
As innovation continues to accelerate across digital media, Kenshoo is positioned to play a key role in helping the industry’s leading marketers understand and embrace innovation for their marketing success via the Kenshoo Infinity Suite. Built upon Kenshoo’s industry-leading and award-winning technology for cross-channel digital marketing, the Kenshoo Infinity suite reduces total cost of ownership by eliminating single point solutions. It also provides more value to clients by packaging all performance and optimization capabilities into one single dashboard.
“Steve’s background across marketing and advertising technology, combined with his direct experience in managing major marketing initiatives in the digital advertising industry give him a unique perspective and understanding of how complex digital ecosystems work and how best to market them,” said Ted Krantz, chief revenue officer at Kenshoo. “It’s no secret that Kenshoo’s success is built on the quality of our technology. Moving forward, Steve will play a key role in building upon this success and making our value clearer to the world’s marketing leaders.”
Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens and Zappos . Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.