Empowering financial services marketers with
bespoke solutions to your business objectives

Kenshoo Universal Platform

Kenshoo SmartPath

Kenshoo Portfolio Optimizer

Kenshoo Halogen Technology

Demand-Driven Campaigns

Kenshoo Advanced Search

Kenshoo Social Ad Manager

  • “Kenshoo’s approach to bid management is unrivaled in the industry. Kenshoo gives us the flexibility to choose rules-based bidding, portfolio bidding as well as custom or hybrid options. For our financial services clients, the model-based portfolio policies turned out to be exactly what we need to deliver a greater return on investment. It was important to us that we maintained complete transparency throughout the venture. We wanted the technology to perform the in-depth analysis that our team was already performing manually, but at a faster rate in order to free more of their time. This is something that was provided through the nature of Kenshoo technology solutions and the model-based bid policies. We are thrilled with the results from Kenshoo and are rolling out portfolio-based bid policies across our entire client base.”

    Azam Zaka, CEO

    eProspects Logo
  • “We are honored to be selected as a winner of the Infinity award. This test that won us the award was a groundbreaking study, which provided us with insight on an area we have been exploring for years – to measure the halo effect of brand campaigns into demand and direct response acquisitions. The partnership with the brilliant minds at Kenshoo team was critical in the success of this study.”

    Jennifer Tan, Sr. Director, Digital Acquisition

Featured Resources

Case Study

eProspects Case Study

Infographic

Industry Spotlight: Financial Services – Banking

Whitepaper

The Conversion Attribution Revolution