by Neal Alfie Lasta, Social Barrel

“A study conducted by Kenshoo Social, a social marketing platform, reveals that more than 33 percent of big social media advertisers are not content with their efforts…

Another key finding in this study reveals that only a few big social advertisers use advanced optimization methods. When it comes to ad rotation, more than 50 percent of the respondents say they have used the technique. However, only a third of the respondents said granular targeting has been used by their company to improve audience reach. In addition, those who do use targeting only use demographics as their main criteria for categorizing potential consumers.”

Read the full article on SocialBarrel.com