by Shubhi Tandon, Digital Market Asia

“Creating engaging content is important for brands. Yukihiko Imamura, Kenshoo Managing Director for Asia Pacific and Japan region said, ‘The connection between compelling brand content on social platforms and driving higher traffic to a company‚Äôs website is strong. The challenge for brands is to ensure their branded content is consistently of high value and interest to its target audiences.'”

Read the full article on DigitalMarket.Asia