INFINITY AWARDS SUBMISSION

Objectives

  • Improve overall ROI for both brand and generic campaigns.
  • Optimise desktop and mobile traffic to be more cost effective.

Solution

  • Leveraged Kenshoo’s Portfolio Optimizer to automate bid and budget decisions and hit specific ROI goals.

Results

  • ROI increased by 8% for brand terms.
  • ROI increased by 117% for generic terms.