São Paulo (March 12, 2013) – A study carried out by IAB Brazil revealed that investments by companies in digital marketing grew by 24.5% between 2011 and 2012. Given this positive scenario, Kenshoo has decided to invest in Brazil, one of the fastest growing markets, by partnering with Skalebla – a company specializing in scalable solutions for the e-commerce and media markets – as its initial representative.
“Skalebla is a fast-growing e-commerce leader in Brazil, with strong relationships and impressive knowledge in online marketing,” says Jason Pratt, Kenshoo’s vice president for sales and advertisers. “Through our partnership, Skalebla will provide local presence and support as the needs of advertisers grow, with all the opportunities that this market has to offer.”
Founded in 2006, Kenshoo is a digital marketing technology company providing premium search engine marketing, social media and online advertising solutions, and was named the only leader in a Bid Management Software evaluation by Forrester Research. Over $25 billion dollars in client sales revenue annually are directed through Kenshoo Enterprise, Kenshoo Local and Kenshoo Social. These platforms offer campaign automation and optimization through tools for bulk editing, advanced reporting, and maximum performance. Powerful bid management algorithms help advertisers spend less time managing campaigns and improve results for a variety of goals, such as return on investment, cost per acquisition, branding, click-through-rate, among others. Accor Hotels, for example, achieved an 82% increase in revenue using Kenshoo; despite having invested only 36% more in spend to achieve this goal.
“This is the beginning of a new marketing era in Brazil. Unlike what happens in the United States, for example, in Brazil, most of the large digital media management processes are performed manually,” says Claudio Coelho, CEO of Skalebla, the exclusive representative of Kenshoo search products in Brazil. “Skalebla’s mission is to bring solutions to the market that will change and revolutionize this scenario. With Kenshoo’s solutions, we are confident that a big part of this challenge will be met.”
The Kenshoo platform is responsible for 1.5 billion SEM ads per day, 120 million clicks and conversions per week and more than 1.8 billion active keywords on search engines, with campaigns running in more than 190 countries for nearly half of the Fortune 50.
“The Brazilian market faces a serious problem caused by a lack of skilled labor and high taxes, which creates a huge opportunity for implementing an automation and optimization platform. I am certain that Kenshoo will help improve this scenario,” says Coelho.
Skalebla has only recently entered the market to offer scalable communication and online media solutions. As the local representative of Kenshoo in Brazil, the company is focusing on retailers and digital marketing agencies that want to optimize campaigns with a leading technology tool offering the ability to achieve satisfactory results worldwide.
“We were looking for a platform that would enable agencies and retailers to automate their campaign management processes, and Kenshoo gave us that and much more,” Claudio comments.
Investments and Expectations
Founded by Claudio Coelho, a digital marketing expert and president of the São Paulo Association of Digital Agencies (APADI), Skalebla received an initial investment of R1 million, which is being used to develop strategies, hire employees and promote the brand.
“We have the highest possible expectations for the business. Kenshoo is a world renowned company and a leader in this segment, its clients are consistently satisfied with the results and, for this reason, we hope to accomplish large projects throughout the year and work together to increase our clients’ ROI,” says Coelho.
As the exclusive representative of Kenshoo, Skalebla expects to achieve revenue of R$12 million by the end of 2013 and finish the year with 20 clients in its portfolio.
Skalebla is a Brazilian digital marketing company specialized in providing scalable solutions for communication and marketing companies. It offers high-quality solutions with services and products that aim to expand its customers’ businesses by providing automation processes to reduce the need for skilled labor and optimize the performance of online activity. For more information: www.skalebla.com.br.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.
Kenshoo is a registered trademark of Kenshoo Ltd. Other companies and brand names may be trademarks of their respective owners.