by Matthew Whitehead, Kenshoo

“With Christmas make or break for retailers how can they make the most of their paid search budget in the run up to the big day? In these ultra-competitive times the peak Christmas period can be make or break for retailers. With up to 40% of sales happening around this time, under performance doesn’t just harm your company,  it could be fatal to your business.”

Read the full article on Econsultancy.com