by Michael Carney, Pando Daily

“Eight months after launching its cloud collaboration and productivity platform for online marketers, and an accompanying open API for developers, SHIFT is announcing the addition of 12 partners that will offer their software for use within its Open Marketing Cloud. These apps include Aggregate Knowledge, Convertro, Curalate, Expion, Fan Appz, Kenshoo, Moontoast, Offerpop, Optimal, Inc., SocialFlow, The Trade Desk, and SHIFT’s proprietary social advertising app, GraphEffect.”

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