by Aaron Goldman, Kenshoo

“Putting aside the fact that the Internet wasn’t invented yet, advertising in the 1960s was all about TV — and creative was king. Clients and agencies alike coveted mass reach and obsessed over slogans like ‘Think small’ and ‘We try harder.’ The Harry Cranes of the world were lucky if media had a seat at the table – or a decent office. Try as we might, there’d be no way to make search sexy enough to get a second look from the wandering eyes of Don Draper.”

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