by Greg Sterling, Search Engine Land
“Kenshoo: ‘We Commend Google’
Marin competitor Kenshoo also praised the settlement on the basis of the fact that it would make search advertising more efficient across platforms:
Google disclosed that it was making two voluntary product changes to create a better experience. The first change gives websites the ability to remove content from specialized Google results pages. The second change allows third-parties that use the AdWords API, such as Kenshoo, to mix and copy ad campaign data across search engine networks.”
Read the full article on SearchEngineLand.com.