View the complete collection of Kenshoo Guides and supplemental materials at Kenshoo.com/Guide-Series

This Kenshoo Guide is for retailers looking to maximize paid search marketing during the peak shopping season.

By improving every step of the SEM path with your customers — keywords, ads, bid management, website, follow-up tactics, and optimization – you will be able to capitalize on all opportunities during this important time of year.

Kenshoo has made its list of essential holiday tips (and checked it twice!), so unwrap your copy of The Kenshoo Guide for Retail Search Marketers and be on your way to a very merry search season.

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