INFINITY AWARDS SUBMISSION

Objective

  • Increase traffic and spend without diminishing the overall revenue and ROAS experienced in 2015.

Solution

  • Expanded keywords and bid less aggressively on the new terms, lowering their position on the page to win more clicks at a lower cost.
  • Maximized total traffic, coupled with a decreasing CPC and higher conversion rates, to increase revenue and ROAS.

Results

  • Increased ROAS by 35% between Week 1 through Week 42 YOY.