by Miranda Miller, Search Engine Watch
“Other factors are in play, too, though. It’s also cheaper to target men than women; the average CPM for men is $0.16, compared to $0.20 to for women. Looking at costs-per-click, the disparity grows: $0.51 per click for men and $0.68 for women.
As a result, marketers can afford to reach more men and get greater exposure with their budget.
Kenshoo and Resolution offer a few tips to make the most of these insights in gender targeting on Facebook:”
Read the full article on SearchEngineWatch.com