by Miranda Miller, Search Engine Watch

“Other factors are in play, too, though. It’s also cheaper to target men than women; the average CPM for men is $0.16, compared to $0.20 to for women. Looking at costs-per-click, the disparity grows: $0.51 per click for men and $0.68 for women.

As a result, marketers can afford to reach more men and get greater exposure with their budget.

Kenshoo and Resolution offer a few tips to make the most of these insights in gender targeting on Facebook:”

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