by Pamela Parker, Search Engine Land

“Kenshoo has found Yahoo/Bing metrics steadily increasing over the past six quarters, except Q1 of 2012 when CTR was flat. Six quarters ago, notes the company’s report, there was little significant difference between Yahoo/Bing and Google when it came to CTR and CPC, but now Yahoo/Bing CTR is 29% higher than Google, and CPC on YBN is 46% higher than Google.”

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